The current edition of Autocar (14/12/11) contains an interview with David Woodhouse, head of Ford’s London Strategy Concept Group, a semi-secret team that looks at emerging consumer trends. From the article: Woodhouse said “One of the rising trends is the search for authenticity. How does it (the product) tell you what it is?” Woodhouse points… Read more »
Tag: strategy
Help us design our new strategy workshop for leaders of documentation projects
We’d love your input in developing the course outline for our new workshop for documentation managers and leaders of documentation projects who want to do more than just provide a traditional user manual/Help file. We’ve developed a course outline, but we’d like to know your opinion regarding what topics you think a workshop like this should… Read more »
Help is broken?
Are we at the point when we need to acknowledge that classic online Help files are not working as well as they should – that is, as the primary source of information to assist users when they get stuck? This is not a Don Draper “why I’m quitting tobacco” moment, and this is not a… Read more »
What’s your software Help strategy?
Whether for new business generation, enabling users to get the job done or simply to reduce support costs, Help is a vital tool for software businesses. Yet so few people take a strategic approach to it. Today, all of the resources you need are at your disposal for you to enable users to achieve their… Read more »
Setting a marketing strategy for a Technical Publications Dept
A good Technical Publications manager will, naturally, set a strategy for their department. In addition to the HR, technical and project management aspects, there’s another factor to consider – the marketing strategy for the department. Sales consultant Richard White advises businesses define and describe the archetypes for their particular product or service. He means the… Read more »