Help is broken?

Are we at the point when we need to acknowledge that classic online Help files are not working as well as they should – that is, as the primary source of information to assist users when they get stuck? This is not a Don Draper “why I’m quitting tobacco” moment, and this is not a… Read more »

What’s your software Help strategy?

Whether for new business generation, enabling users to get the job done or simply to reduce support costs, Help is a vital tool for software businesses. Yet so few people take a strategic approach to it. Today, all of the resources you need are at your disposal for you to enable users to achieve their… Read more »

Setting a marketing strategy for a Technical Publications Dept

A good Technical Publications manager will, naturally, set a strategy for their department. In addition to the HR, technical and project management aspects, there’s another factor to consider – the marketing strategy for the department. Sales consultant Richard White advises businesses define and describe the archetypes for their particular product or service. He means the… Read more »