In yesterday’s post, How technical content on the Web is turning traditional marketing strategy on its head, we discussed the importance of technical content to today’s marketing funnel. You might be thinking, show me more evidence.
Tag: strategy
How technical content on the Web is turning traditional marketing strategy on its head
Kathy Sierra famously summed up most marketing departments’ approach to content in this slide: To paraphrase her, the website and brochure are a thing of beauty, while the user manual is a thing of boredom. Today, the way people use the Internet means this approach to marketing needs to change
New design models for providing end user Help
Ray Gallon has recently completed a series of webinars looking at new models for providing end user Help (A Cognitive Design for User Assistance). In the third webinar, Ray looked at how people learn today and he suggested a new approach for the future. He used The Common European Framework of Reference for Language‘s description of… Read more »
Webinar – Planning user documentation when you’re a startup business
We’re currently working on 40 minute webinar on: Planning user documentation when you’re a startup business If you have any questions on this topic, you can email these to us prior to the event. We’ll do our best to make sure we address them in the webinar. Send us an email with your question Details… Read more »
How can you tell if it’s only beginners reading your user guides and online Help?
One way of checking to see if only new users are using the technical documentation for a product is to check if there a correlation between the number of users reading the user documentation and the sales of the product. For example, if the product is following the classic “Bell curve”, and users only need… Read more »