Prospective customers today know more about products than they have ever done. Many people tend to search for the solution to their problem on the Web and through Social Media before they buy a product or service, and many of them never even touch the product before buying it. This means the “marketing funnel” has changed into a loop…. Read more »
Tag: Technical Communication
Getting users to answer their own Support questions
From the Cherryleaf Podcast: We look at getting users to answer their own Support questions – why would we want to do this, and how can we do this.
Breaking down the marketing and techcomm content silos – not as simple as it seems
Over recent years, we have seen many presentation on how marketing and technical communications content shouldn’t sit in separate “silos”, never to be shared between each department. Unfortunately, it’s not simply a case of getting both to agree to share content. In the book Selling the wheel, Jeff Cox and Howard Stevens tell the story of… Read more »
Could we use psychometric profiling of users in User Assistance?
In the How Powerful is Facebook’s Algorithm? (The Inquiry, BBC World Service), quantitative social scientist David Stillwell revealed computers can predict our personalities based on our Facebook activity. So could we use psychometric profiling of users in User Assistance?
Technical writing builds trust in your organisation
I spoke at, and attended, the Content Strategy Applied 2017 conference last week. One of the keynote speakers, Madi Weland Solomon, explored what the impact of content has on users, and the trends that will inform content strategy in the near future. She said one of the key challenges for organisations will be dealing with the loss… Read more »