Cherryleaf is curating and hosting a programme of talks on trends in technical documentation. At these sessions, there’s a presentation from a respected member of the Technical Communication profession, plus the opportunity to network with your peers. We’re looking for people who would like to present a case study or share their view of the… Read more »
Tag: trends
The Maker generation, hacking and why user documentation suddenly becomes important
One of the emerging trends in the 2010-2020 decade is the emergence of the ‘Maker Generation’. According to The Economist: The maker movement is both a response to and an outgrowth of digital culture, made possible by the convergence of several trends. New tools and electronic components let people integrate the physical and digital worlds… Read more »
Help in your line of sight
In an article called “The Future of Advertising will be Integrated“, Mark Suster argues readers’ attention is focussed on text and not the banners around it. This “banner blindness” is leading advertisers to move their messages to “the stream”. An example of this is Twitter’s promoted tweets service, where advertisers can pay for a tweet… Read more »
How important is video to Technical Authors?
Internet Psychologist Graham Jones addressed this question in his most recent weekly email. He said: Video is everywhere online. Indeed, YouTube is now the second biggest search engine, according to recent figures. When people can’t find what they want on Google, they turn instead to YouTube to find an answer, before they head off to… Read more »
The wonderful, horrible life of User Generated Content
User Generated Content (UGC), that is user documentation written by users, is growing trend in the world of technical communication. However, although there are enormous benefits from UGC, we’ve found it can lead users to miss professionally written user documentation. The consequence of this can be that users search and navigate down blind allies in a… Read more »