Customers as Advocates Conference 2016

I thought I’d mention a conference I’ll be attending this month – The Customers as Advocates Conference. “Customers as Advocates” focuses on the challenges of creating successful customer relationships that lead to reference and case study programmes.” Although it is aimed at professionals that sell and market enterprise technology, I found it very informative, as a… Read more »

How technical documentation helps the customer journey

Here is a diagram that shows the different types of User Assistance that can help users as they progress through the customer journey: Supporting the user through the customer journey has become more important, partly because the subscription, “try before you buy”, sales model means users can stop being a paying customer at a moment’s notice. Today, all… Read more »

Software companies are not selling boxes anymore

Wistia’s Chris Savage has written an article on how the company focuses on articulating its company vision to differentiate itself in a competitive marketplace. In the article, he states: “To buy software back in the day, you’d go to the store, buy a box, and bring it home. Inside of the box would be a shiny CD,… Read more »

Customers as advocates

I attended the Customers as Advocates conference yesterday, at the invitation of the hosts Strand Writing and Design. Strand is a copywriting company, and their conference focused on the challenges of creating relationships with customers that will lead onto them providing customer references and case studies. Although the conference was focused on case studies and advocacy,… Read more »

Cherryleaf “green screen” videos

We’ve been putting together some short length videos that we can use on the Cherryleaf website. These are “quick and dirty”, three to four minute videos, shot behind in front of a green screen. One explains why technical communication is changing: Another looks at recruiting a Technical Author: https://www.youtube.com/watch?v=kJkTohd0qNg&feature=youtu.be Each video takes a couple of hours to… Read more »