In this month’s edition (confusingly dated January 2013) of PC Pro magazine, Stuart Andrews explores the role of technical writer, the person behind technical documentation. In the short article, he interviews Ginny Critcher, Director at Cherryleaf, who explains the highs and lows of working as a Technical Author.
German Manager discovers the secret to writing product information in English
Sometimes, we are asked by German clients to improve the English text in their product information sheets. Although their staff speak and write excellent English, they recognise their marketing copy can appear a little stilted, “wordy” and unclear. The sentences may be grammatically correct, but no native-English speaker would ever write them in that way…. Read more »
Content doesn’t matter? Don’t tell Coca Cola!
If you’re not sure the value of content and writing, take a look at this video from Coca Cola. Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company describes the challenge of content creation to Coca Cola and why it is so important to them. The terminology Jonathan uses in the… Read more »
Brand authenticity and the role of the Technical Author
The current edition of Autocar (14/12/11) contains an interview with David Woodhouse, head of Ford’s London Strategy Concept Group, a semi-secret team that looks at emerging consumer trends. From the article: Woodhouse said “One of the rising trends is the search for authenticity. How does it (the product) tell you what it is?” Woodhouse points… Read more »
Cherryleaf has a Google+ business page (but we’re not sure what do with it)
You’re likely to be seeing the icon below appearing on more and more Web sites. If you click on the icon, you’ll be taken to a Google+ business page – in this case, Cherryleaf’s page. I’m still not convinced by Google+. I find it frustrating that I cannot to channel my Twitter posts into it… Read more »