The decline of the gerund in technical documentation?

Louise Downe, who works at the UK’s Government Digital Service, wrote a blog post (Good services are verbs, bad services are nouns), where she stated: “After several rounds of user testing, the Home Office changed the name of ‘Immigration Health Surcharge’ to ‘check if you need to pay towards your health care in the UK’ –… Read more »

Protecting your brand using technical communication

On BBC Radio 5 live’s Wake Up to Money programme today, Lisa Thomas, Chief Executive of advertising agency M&C Saatchi, said: “We can’t just think about just one advert. We have to think about the brand and the relationship that consumers have with that brand, and be aware that consumers see your brand and your product everywhere… Read more »

Customers as advocates

I attended the Customers as Advocates conference yesterday, at the invitation of the hosts Strand Writing and Design. Strand is a copywriting company, and their conference focused on the challenges of creating relationships with customers that will lead onto them providing customer references and case studies. Although the conference was focused on case studies and advocacy,… Read more »