It’s very hard to tell how much user documentation matters to people. One completely un-scientific way is by looking at the messages on Twitter, on any given day, that make mention of it. Below are some of the messages posted on Wednesday 4th March 2009 that mention documentation. We’ve omitted those messages that relate to… Read more »
Category: Technical Communication
Why bother with user documentation in recessionary times?
Although many organisations see user assistance as a “good thing”, it’s not immune to the belt tightening that many organisations face in times of difficulty. Business expert Mike Southon recommends that in recessionary times, organisations should focus on getting sales from existing customers – so customer retention becomes ever more important. There’s a virtuous circle… Read more »
Should you appoint a Director of Content?
We ask the question, because a need for a “Director of Content Marketing” is being discussed by a number of Web 2.0 related blogs. According to Wikipedia, it is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In… Read more »
How valuable is product documentation?
We received this email from a Documentation Manager, yesterday: “As times are getting tougher, we’ve been challenged with the age old question of “how valuable is product documentation?” – e.g. prove your worth basically! Certainly, we know that for a product to be marketable and successful, it needs documentation to support the end user. However,… Read more »
The rights of the technical reader
At the Roald Dahl museum there is a poster on the wall entitled “The rights of the reader”. It’s a wonderful ten point manifesto drawn up by Daniel Pennac in his book of the same name. Unfortunately, the poster appears to be no longer available for download from the Walker books Web site, but it… Read more »