Mark Forsyth’s description of hyperbaton (putting words in an odd order) in his book “The Elements of Eloquence” is the subject of a tweet that is currently trending on Twitter: Things native English speakers know, but don’t know we know: pic.twitter.com/Ex0Ui9oBSL — Matthew Anderson (@MattAndersonBBC) September 3, 2016 “opinion-size-age-shape-color-origin-material-purpose” See also: Making Rhetoric Relevant
Category: writing
Why business writing is so difficult
“Everyone is taught to write at school, so surely everyone can write in business?” Although the quotation above would seem to make sense, the reality is that many people find it hard to write in a business context. They struggle to write clearly, and it can take them ages to produce a piece of content. It’s not… Read more »
New case study – Creating an operations manual for a medical service provider
You’ll find a new case study on the Cherryleaf website, regarding a project we carried out for Affidea. Affidea Group BV is a company that offers premium diagnostic imaging, cancer detection and cancer treatment services. It focuses on delivering prompt, thorough diagnoses and high quality treatments by working only with state-of-the-art technology and experienced medical professionals. Affidea… Read more »
The future of technical documentation is more about psychology than technology
In the quest to offer better forms of user assistance, most experts in the technical communications profession propose technological solutions: using XML, intelligent and adaptive content etc. to present essentially the same type of guidance as has been provided for the past 20 years. We believe there has been a change in the relationship between… Read more »
Webinar 21 November 2012 – Writing policies and procedures: The most common issues, and how to fix them
We will be hosting a free 60 minute webinar called “Writing policies and procedures: The most common issues, and how to fix them” on Wednesday 21st November. Registration is now open – Register Here Places are limited.