In his newsletter last week, internet psychologist Graham Jones mentioned research that had looked into what makes some web content more shareable than others. The researchers had analysed articles on Medium, and found there were several key factors. One was the length of the content – around 1,800 words ( approximately 7 minutes reading time). Another was… Read more »
Category: writing
Hyperbaton and the unwritten law of order of adjectives in English
Mark Forsyth’s description of hyperbaton (putting words in an odd order) in his book “The Elements of Eloquence” is the subject of a tweet that is currently trending on Twitter: Things native English speakers know, but don’t know we know: pic.twitter.com/Ex0Ui9oBSL — Matthew Anderson (@MattAndersonBBC) September 3, 2016 “opinion-size-age-shape-color-origin-material-purpose” See also: Making Rhetoric Relevant
Using Markdown to create a boilerplate document for reports and proposals
Following on from our post Cutting and pasting content into Word documents – Is there a better way?, we’ve been looking at how organisations could use Markdown to create reports and proposals more quickly and consistently. The objective was to: Create something simple for non-technical people to use. Have a collection of re-usable chunks of content that… Read more »
You can download our article in the ISTC’s Communicator journal
An article Ellis wrote for the ISTC’s Communicator journal has been uploaded to the ISTC’s website. It’s called Can we quit QWERTY?, and it is about our trials and tribulations in transcribing training videos.
Tips for writing in the business world
Writing in the business world can be difficult. We have to write Web pages, proposals, emails, policies and procedures and, perhaps, adverts. It can be hard to get going, and create something that’s clear and to the point. Here are some tips to help you get over these difficulties. It’s not your fault Let’s start… Read more »