German Manager discovers the secret to writing product information in English

Sometimes, we are asked by German clients to improve the English text in their product information sheets. Although their staff speak and write excellent English, they recognise their marketing copy can appear a little stilted, “wordy” and unclear. The sentences may be grammatically correct, but no native-English speaker would ever write them in that way…. Read more »

Writing as a career in IT

Here are the slides from our presentation to Year 10 children at The Matthew Arnold School in Staines-upon-Thames on writing as a career in IT. We looked at the different writing postions in companies, such as Apple, and then looked at the role of the Technical Author/Writer. The class had to write an instruction manual… Read more »

Is re-using content a good or a bad thing to do?

Today’s BBC News Web site has a piece on Ofsted re-using sentences in more than one school inspection report: An investigation has begun into claims that Ofsted approved “cut and paste” inspection reports using identical sentences and phrases…both reports say: “Some teachers do not plan learning for pupils at their different levels of ability and… Read more »

Improving policy and procedures documents

I’ve been trying to work out why we’ve seen a marked increase in the number of enquiries relating to improving policy and procedures documents. Typically, these documents relate to very important issues. For example: dealing with vulnerable people calling an emergency hotline, and ensuring patient records are always handled confidentially and securely. Reading these documents, it… Read more »

What makes a good writing test for a Technical Author?

We’re currently working on developing some new tests to assist clients who need to assess the writing skills of candidate Technical Authors. Writing test papers is a challenging task – it goes against the grain to make mistakes deliberately! English is a language where sentences can be written in many different ways. Today, many people… Read more »