Last night, I saw Joel Spolsky speak at a London Enterprise Technology Meetup, held at the London School of Economics. Joel is one of the founders of Stack Overflow, a hugely popular question-and-answer website on the topic of computer programming. He also claimed in a blog post back in April 2000, no-one reads manuals (see our… Read more »
Tag: Technical Documentation
In yesterday’s post, How technical content on the Web is turning traditional marketing strategy on its head, we discussed the importance of technical content to today’s marketing funnel. You might be thinking, show me more evidence.
Kathy Sierra famously summed up most marketing departments’ approach to content in this slide: To paraphrase her, the website and brochure are a thing of beauty, while the user manual is a thing of boredom. Today, the way people use the Internet means this approach to marketing needs to change
Adrian Baniak has written an article (3 Ways to Engage with Today’s Empowered Consumer) about how brands can “cut through the clutter” and communicate with their customers and prospect. He states one of the key ways to do this is “Write Your Own Tale, Or Someone Else Will Do It First”. This mantra was originally made… Read more »
Cherryleaf’s Director of Sales and Marketing, Ellis Pratt will moderating the panel discussion “Assisting the Millennial User – Challenges and Opportunities in the Decade Ahead“, which is part of the free Adobe Day at the UAEurope Conference 2013. On the panel will be Chris Despopoulos, Craig Clark, Dave Gash, David Farbey, Matthew Ellison, Paula Stern and… Read more »