The debate as to whether to make user manuals available to everyone (regardless of them being a customer or not) is one that continues in the software sector. Some companies advocate it as part of a “try before you buy” product marketing strategy; others have concerns as to whether it will adversely affect their sales or their competitive advantage…. Read more »
Tag: Technical Documentation
Reducing IT support call times
At the Documentation Managers peer group meeting we hosted earlier this week, one manager commented his organisation was aiming to increase the average time for each support call. This was because it believed it could eliminate all the short duration calls – through redesigning the software and better user documentation. What would be left would be… Read more »
Questions to ask a Documentation Manager
We’re starting to conduct a series of interviews with Documentation Managers; our goal is to provide case studies of best practice and innovative ideas. We’ll be publishing edited versions of these interviews on Cherryleaf’s YouTube channel. So: What questions do you think should we ask? What would you like to know from Documentation Managers? Email… Read more »
Where does technical documentation fit into a “Freemium” business model?
This short video by Penny Power explains the Freemium model and how it applies to her business: So where does the Technical Publications department fit into this model? Traditionally, the user documentation has been given away free with a chargeable product. It’s not been chargeable in itself, but people have been required to buy a… Read more »
So you want to publish your user manuals on the Web, but don’t want everyone to see them
We often hear from Technical Authors who say they (or their bosses) have concerns about publishing their user guides on the Web. They are worried their competitors might read them, the manuals might stop a prospect from buying the product, or that a client might not buy a support contract. On the other hand, there are… Read more »