Write and own your content, or someone will write and own it for you

Adrian Baniak has written an article (3 Ways to Engage with Today’s Empowered Consumer) about how brands can “cut through the clutter” and communicate with their customers and prospect. He states one of the key ways to do this is “Write Your Own Tale, Or Someone Else Will Do It First”. This mantra was originally made… Read more »

New case study – Helping HCC deal with the size and complexity of embedded systems documentation

You’ll find a new case study on the Cherryleaf Web site: Helping HCC deal with the size and complexity of embedded systems documentation. HCC Embedded is a high tech software corporation that develops specialist software for deeply embedded systems, such as file systems, USB and networking software. Dave Hughes, CEO of HCC, realised that with over 100 different… Read more »

“Engaging your readers in the documentation. How and why social media?”

Sarah Maddox (Technical Writer, Atlassian) is another champion of engaging readers through technical documentation. Here is a video of her presentation to the Atlassian User Group Wiesbaden. It’s called “Engaging your readers in the documentation. How and why social media?” See also Reduce Support calls by engaging readers with user documentation

Measuring the value of Help in desktop applications

One of the challenges for Technical Authors is quantifying the value of what they produce. For example, how can you tell how many people are reading online Help when the software is installed on someone’s desktop computer? One application mentioned in passing as last week’s UAEurope conference, ApplicationMetrics, might be able to provide the answer. ApplicationMetrics… Read more »