We’ve posted onto YouTube and TikTok excerpts from our podcast episode with Ben French, where Ginny and Ben discussed leadership and communication. Calibrating process: how much is enough? The 10–30 person tipping point Policy is culture Listen to the whole episode: 166. From founder-led to process-driven: how to build a culture that scales We’ve… Read more »
Tag: video
We tested Google Gemini’s new Omni model to create a promotional video. Here’s what we found.
Google describes Omni as “Nano Banana for video”. This means a single AI model handles text, images, and audio together. Previously, Google used separate models for each, which limited consistency and made editing across multiple clips difficult. With Omni, you can edit and remix videos through natural conversation. For example, you can tell it to… Read more »
Sell me a Help file
How do you make technical writing compelling in a promo video? We’ve been wrestling with this question this week as we planned a video for our online Help documentation writing service. The challenge seemed straightforward at first: create a compelling video for our website. But the more we discussed it, the more complicated it became…. Read more »
Using video to promote documentation services
After six months of video experimentation, we’re starting to learn what works (and what spectacularly doesn’t) when marketing technical writing services through video. Why use video? To communicate a message in a different way Most websites promoting technical writing services follow a predictable pattern: bullet-pointed benefits lists, problem inventories, manual screenshots, and sample help files…. Read more »
TCUK25 Conference – Let’s Make a Video! Creating Techcomm Video Content with Google Veo 3
Ellis Pratt, Director at Cherryleaf, will be presenting a workshop at the TCUK25 conference on the topic of: Let’s Make a Video! Creating Techcomm Video Content with Google With YouTube Shorts reaching 2 billion monthly active users and the popularity of TikTok, short-form video is becoming another important channel for effective technical communication. This hands-on… Read more »