Here are the slides the panel put together for the Adobe Day Europe discussion on “Assisting the millennial user – challenges and opportunities in the decade ahead”. We didn’t get time to cover all of the topics in the time we had available (unfortunately some of the previous speakers overran their time slots).
In yesterday’s post, How technical content on the Web is turning traditional marketing strategy on its head, we discussed the importance of technical content to today’s marketing funnel. You might be thinking, show me more evidence.
Kathy Sierra famously summed up most marketing departments’ approach to content in this slide: To paraphrase her, the website and brochure are a thing of beauty, while the user manual is a thing of boredom. Today, the way people use the Internet means this approach to marketing needs to change
Doctor Who is a popular British TV science fiction series that is celebrating its 50th anniversary later this year. So why is it like your Web content? Let us explain. Regeneration is a part of life One of the reasons why Doctor Who has managed to be popular for so long is due to the… Read more »
At some stage or another, a technical communicator is likely to have seen this image from Kathy Sierra: