Last night, we watched Steve Jobs: The Lost Interview on Netflix. It’s a lengthly (70 minute) interview from 1995, in which Steve Jobs discussed his recipe for a successful business. The interview was made 19 years ago when Steve Jobs was still running NeXT Computers, and just six months before he rejoined Apple. Here are some… Read more »
Category: strategy
Design-led technical documentation
Peter J. Bogaards posted a link on Twitter yesterday to an article and a press release on how IBM is adopting a design-led approach to software design. “IBM Design Thinking is a broad, ambitious new approach to re-imagining how we design our products and solutions … Quite simply, our goal — on a scale unmatched… Read more »
Slides from the Adobe Day Europe discussion on “Assisting the millennial user – challenges and opportunities in the decade ahead”
Here are the slides the panel put together for the Adobe Day Europe discussion on “Assisting the millennial user – challenges and opportunities in the decade ahead”. We didn’t get time to cover all of the topics in the time we had available (unfortunately some of the previous speakers overran their time slots).
Proving your technical content is the most important content on your website
In yesterday’s post, How technical content on the Web is turning traditional marketing strategy on its head, we discussed the importance of technical content to today’s marketing funnel. You might be thinking, show me more evidence.
How technical content on the Web is turning traditional marketing strategy on its head
Kathy Sierra famously summed up most marketing departments’ approach to content in this slide: To paraphrase her, the website and brochure are a thing of beauty, while the user manual is a thing of boredom. Today, the way people use the Internet means this approach to marketing needs to change