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Category: strategy
Software companies are not selling boxes anymore
Wistia’s Chris Savage has written an article on how the company focuses on articulating its company vision to differentiate itself in a competitive marketplace. In the article, he states: “To buy software back in the day, you’d go to the store, buy a box, and bring it home. Inside of the box would be a shiny CD,… Read more »
Protecting your brand using technical communication
On BBC Radio 5 live’s Wake Up to Money programme today, Lisa Thomas, Chief Executive of advertising agency M&C Saatchi, said: “We can’t just think about just one advert. We have to think about the brand and the relationship that consumers have with that brand, and be aware that consumers see your brand and your product everywhere… Read more »
What is technical communication, actually?
As a technical communicator, sometimes it can be hard to explain to others what it is you do. In the olden days, it was simpler: you could say you wrote manuals. Then, in more recent times, you could say you wrote online Help and manuals. Today, there can be uncertainty of what is and isn’t technical… Read more »
Customers as advocates
I attended the Customers as Advocates conference yesterday, at the invitation of the hosts Strand Writing and Design. Strand is a copywriting company, and their conference focused on the challenges of creating relationships with customers that will lead onto them providing customer references and case studies. Although the conference was focused on case studies and advocacy,… Read more »