It seems likely Artificial Intelligence (AI) and chatbots will play a key role in helping users, in the future. Amazon, Facebook, Google, IBM and Microsoft, as well as smaller technology companies, are all developing platforms for simulating an intelligent conversation with human users. This raises a question: Will chatbots mean we’ll write a how-to task in… Read more »
Category: strategy
Software companies are not selling boxes anymore
Wistia’s Chris Savage has written an article on how the company focuses on articulating its company vision to differentiate itself in a competitive marketplace. In the article, he states: “To buy software back in the day, you’d go to the store, buy a box, and bring it home. Inside of the box would be a shiny CD,… Read more »
Protecting your brand using technical communication
On BBC Radio 5 live’s Wake Up to Money programme today, Lisa Thomas, Chief Executive of advertising agency M&C Saatchi, said: “We can’t just think about just one advert. We have to think about the brand and the relationship that consumers have with that brand, and be aware that consumers see your brand and your product everywhere… Read more »
Customers as advocates
I attended the Customers as Advocates conference yesterday, at the invitation of the hosts Strand Writing and Design. Strand is a copywriting company, and their conference focused on the challenges of creating relationships with customers that will lead onto them providing customer references and case studies. Although the conference was focused on case studies and advocacy,… Read more »
Design-led technical documentation
Peter J. Bogaards posted a link on Twitter yesterday to an article and a press release on how IBM is adopting a design-led approach to software design. “IBM Design Thinking is a broad, ambitious new approach to re-imagining how we design our products and solutions … Quite simply, our goal — on a scale unmatched… Read more »