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Category: Uncategorized
We made it to ITWeek
We were pointed to this article by James Woudhuysen in ITWeek: “From consultants Cherryleaf, Ellis Pratt also brings wisdom – indeed, he has lessons on metrics that go beyond their use in technical publishing . First, he rightly issues what he calls ‘18 minutes of health and safety warnings’ on how to measure – and… Read more »
Complexity causes 50% of product returns
Elke den Ouden, of the Technical University of Eindhoven, has found in her thesis that half of all malfunctioning products returned to stores by consumers are in full working order, but customers can’t figure out how to operate the devices. Product complaints and returns are often caused by poor design, but companies frequently dismiss them… Read more »