Better content through analytics

At this week’s London Agile Content Meetup, Lana Gibson of the Government Digital Service (GDS) outlined how they use Google Analytics extensively to check and improve the user journey on the GOV.UK website. She said GDS treats this analytical data as the voice of their users – with GDS needing to interpret it and provide… Read more »

Different world views of content and content strategy

There’s a wonderful German word, die Weltanschauung, which roughly translates as a view of the world. It suggests there is a framework of ideas and beliefs behind people’s descriptions of various things in the world. I was reminded of Weltanschauung at this week’s London Agile Content Meetup, where Rahel Bailie neatly summed up some of the different views of… Read more »

Changing times in technical communication 2 – Workflow

We’ve been on the road in recent days and weeks, visiting different documentation teams, and we’ve found there are distinct signs of change. In this post, I’ll look at how we’re starting to see the workflow for creating User Assistance beginning to change. We found many documentation teams overstretched and starting to be asked how… Read more »

Critical risk factors in content strategy

Via Twitter, we came across a blog post by Nick Milton on The four management territories for Knowledge Management. His post contained a diagram where he used the Boston Square to describe four management territories, and their impact on Knowledge Management. We wondered how this diagram would look if it related to content strategy. We came up… Read more »