We’ve created some guides and resources related to the Diátaxis framework: An introduction to the Diátaxis framework On that page, you’ll find: A explanation of the Diátaxis framework A form for getting our free guide to implementing the Diátaxis framework An infographic We’ve also been developing some apps to help with migration. The Diátaxis Auditor… Read more »
Tag: content strategy
Podcast 79: Content Strategy at Babylon Health, with Rahel Anne Bailie
In this podcast episode, Rahel talks about Babylon Health and her role as Director of Content there. We discuss content strategy, content design, and the issues Babylon Health faces. We also look at the skills needed to be a good Content Designer, and how to get those skills. Transcript This is the Cherryleaf Podcast. Speaker… Read more »
Unifying pre- and post- sales content
From the Cherryleaf Podcast: We ask, should marketing and technical communiations be unified?
Breaking down the marketing and techcomm content silos – not as simple as it seems
Over recent years, we have seen many presentation on how marketing and technical communications content shouldn’t sit in separate “silos”, never to be shared between each department. Unfortunately, it’s not simply a case of getting both to agree to share content. In the book Selling the wheel, Jeff Cox and Howard Stevens tell the story of… Read more »
How IBM uses audience intent modelling
I spoke at, and attended, the Content Strategy Applied 2017 conference last week. One of the keynote speakers, James Mathewson, provided a fascinating description of how IBM uses audience intent modelling to map its content plans. By doing this IBM is able to align its content with the buying cycles for their target personas. This planning… Read more »