There are various posts on the web by people comparing Marie Kondo’s KonMari approach to organising your house with your web content. One reason for this is because there are some similarities between the two activities. The KonMari Method™ encourages tidying by category – not by location – beginning with clothes, then moving on to… Read more »
Tag: content strategy
From the Cherryleaf Podcast: We ask, should marketing and technical communiations be unified?
Over recent years, we have seen many presentation on how marketing and technical communications content shouldn’t sit in separate “silos”, never to be shared between each department. Unfortunately, it’s not simply a case of getting both to agree to share content. In the book Selling the wheel, Jeff Cox and Howard Stevens tell the story of… Read more »
In August 2016, we blogged about a new online MSc course in Technical Writing Masters degree course from Cork Institute of Technology. There is another academic course for Technical Authors to consider: a distance-learning Master of Arts degree in Content Strategy from FH JOANNEUM. “The programme is designed to meet the needs of working persons and is specially suitable… Read more »
I spoke at, and attended, the Content Strategy Applied 2017 conference last week. One of the keynote speakers, James Mathewson, provided a fascinating description of how IBM uses audience intent modelling to map its content plans. By doing this IBM is able to align its content with the buying cycles for their target personas. This planning… Read more »