Why your Web content is like Doctor Who

Doctor Who is a popular British TV science fiction series that is celebrating its 50th anniversary later this year. So why is it like your Web content? Let us explain. Regeneration is a part of life One of the reasons why Doctor Who has managed to be popular for so long is due to the… Read more »

Does relationship marketing mean you also need relationship content?

Last night I saw presentations at the Content Strategy London Meetup from Rob Hinchcliffe (a community strategist), and Sara Treewater (Content project lead for Citi Private Bank’s Web and Mobile team) in which they both mentioned relationship marketing and how it was influencing content strategy. If your marketing and sales strategy focuses on developing a… Read more »