One way of checking to see if only new users are using the technical documentation for a product is to check if there a correlation between the number of users reading the user documentation and the sales of the product. For example, if the product is following the classic “Bell curve”, and users only need… Read more »
Tag: content strategy
The DITA XML authoring barrier for non-Technical Authors
One of the challenges for organisations moving to a new content management system for their user documentation is selecting an authoring tool that is: powerful enough, and can be used by non-Technical Authors as well as the professional Technical Authors. Many organisations want staff, such as developers, to be able to add content to the… Read more »
Content doesn’t matter? Don’t tell Coca Cola!
If you’re not sure the value of content and writing, take a look at this video from Coca Cola. Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company describes the challenge of content creation to Coca Cola and why it is so important to them. The terminology Jonathan uses in the… Read more »
Book review:”The Content Pool”
I was sent a review copy of Alan J. Porter’s latest book, The Content Pool: Leveraging your company’s largest hidden asset. It’s a well written book that’s ideal for anyone who is uncomfortable about the way their organisation creates and manages its written content, as well as anyone who simply wants to manage their content in… Read more »
User documentation from an accountant’s perspective
My first job out of college was in financial auditing, and I’ve often found the time I spent learning the ways of the accountant useful in understanding business fundamentals. So how does User Assistance (user documentation) appear through the prism of accountancy? Is it an asset? Assets are things you buy that have a value… Read more »