Content doesn’t matter? Don’t tell Coca Cola!

If you’re not sure the value of content and writing, take a look at this video from Coca Cola. Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company describes the challenge of content creation to Coca Cola and why it is so important to them. The terminology Jonathan uses in the… Read more »

How software users become champions

Matthew Syed is a British sports journalist and former three times Commonwealth Games gold medallist, who has been investigating what is needed to make people excellent at doing any task involving complexity. He argues that natural talent, your genes, are far less important than many people think. What’s important is practising what you can’t quite do…. Read more »

Failing to understand

Words of wisdom in the latest newsletter from Internet psychologist Graham Jones: I’ve been an Associate Lecturer and examiner at the OU (Open University) for 12 years now and each year it amazes me how some candidates do brilliantly and other miss the point of the questions entirely. Often it’s nothing to do with ability… Read more »

Common Sense is not always common

Below are two examples of how knowledge of using technology can be common to only one generation: What are the Windows A: and B: drives used for?

Unifying conversation and instruction in business communication

One of the challenges organisations face is how to create a system that unifies all the different ways its staff communicate information. That’s because conversation (written and oral) can be very different from instructional information. For example, conversations are often reflective, insightful and repetitive, whereas instructions are typically results-driven, concise and commanding. We can see… Read more »