Ellis Pratt’s speaker profile

“Once in a great while I attend a conference and hear something that changes the way I think. That’s what happened last week at the STC Summit, where Ellis Pratt gave the talk.” Larry Kunz

Providing original thinking to technical communication

Ellis Pratt
Ellis Pratt is a well-regarded speaker on trends in technical communication. He is a Director at Cherryleaf, and he has over twenty years experience working in the field of documentation.

In 2017, he was listed as one of the top 25 Content Experience influencers in the world by Mindtouch Inc.

Since September 2014, Ellis has been on the Management Council for the Institute of Scientific and Technical Communicators. He has a BA in Business Studies. He is a Member of the Institute of Scientific and Technical Communicators, and an Associate of the Institution of Engineering and Technology.


STC Summit testimonial

“I’ve never been to one of Ellis’ presentations and not left with buckets of stuff to think about.” Roger Hart

“Ellis, thank you so much for coming and being part of the STC Summit program. I heard many positive comments about your session.”  more Paul Mueller, organiser of the STC Summit 2012, Chicago May 2012.

“On behalf of the TransAlpine Chapter, I want to thank you for taking your time to come to Vienna and be a part of our conference. We all had a wonderful time and our conference was a success. ” Janette Lynch, STC TransAlpine

“From consultants Cherryleaf, Ellis Pratt also brings wisdom – indeed, he has lessons on metrics that go beyond their use in technical publishing. First, he rightly issues what he calls ’18 minutes of health and safety warnings’ on how to measure – and mainly how not to measure – productivity. The point, he says, is that you don’t want to be having conversations with management about page count, cost per word, or number of pages put out per writer.” Professor James Woudhuysen, published in ITWeek

“Your presentation was fantastic – you really addressed what our members were asking to learn. And you made it great fun!” CJ Walker

“Cherryleaf also made a great contribution to the conference, with a comprehensive three-hour career development workshop” Stuart Culshaw

“Thanks for giving such an awesome presentation.” Tom Johnson

“Cherryleaf‘s Ellis Pratt reflected on how working in Agile influences tech writers’ everyday life. Drawing from documentation practices employed by companies such as eBay or Salesforce, Ellis analysed some of the pain points and opportunities stemming from doing tech comm the Agile way, smuggling lots of smart remarks of general nature into his talk, such as: We, technical communicators, are terrible at measuring the value of what we do. We are, aren’t we?”Jakub Wiśniesji.


“Ellis Pratt stole the show with his presentation on applying game theory to software UA, using plenty of colorful, relevant examples …, and striking just the right balance between theory and practice.” Ultan O’Broin, Director, Applications User Experience team, Oracle Corporation.


“Ellis Pratt of Cherryleaf in the UK made a very compelling presentation on the Changing Nature of Content.” Maxwell Hoffmann, Adobe.”


The ever popular Ellis Pratt of Cherryleaf presented on metrics, DITA and content strategy. His British charm is undeniable”. Pam Coca, Communicator.


Ellis Pratt at MadWorld Europe 2019
Ellis Pratt at Evolution of TC conference 2019


Ellis has spoken at conferences in Austria, Denmark, Germany, Ireland, Latvia, Lithuania, the UK and the USA, including:

  • Society for Technical Communication conferences (in Chicago, London and Vienna)
  • MadWorld conference (San Diego) (MadCap Software conference)
  • Technical Communications UK (hosted by The Institute of Scientific and Technical Communicators)
  • Congility – Content Agility Conference (UK)
  • TICAD – Technical Information Creation And Distribution (UK)
  • Tekom TCWorld (Germany)
  • UAEurope – User Assistance Europe (in Brighton, Dublin, Edinburgh and Vilnius, Lithuania)
  • Visma Developer Days (Latvia)
  • Institute for Sales and Marketing Management
  • AgileTheDocs conference (UK)
  • Write2Users conference (Denmark)
  • Evolution of TC (Sofia)

As a speaker at conferences and business meetings, Ellis brings humour, real life stories and practical applications to his keynote talks and seminars.

Cherryleaf Podcast

Ellis also hosts the Cherryleaf Podcast.


Article on value of technical communication

He was a contributor to The Language of Technical Communication and Current Practices and Trends in Technical Communication.

Ellis has also had articles published on technology trends in documentation in journals such as Intercom (USA), Communicator (UK), The Southern Communicator (Australia and New Zealand) and Tech Talk (Victoria, Australia).

Contacting us

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