It’s amazing how much of the future technology in Star Trek has already become reality. The computer tablets used by the crew in Star Trek Next Generation seemed almost fanciful when we first saw the show, but, by next year, it’s predicted the majority of US households will own a tablet. So what other technologies… Read more »
Category: Technical Communication
Proving your technical content is the most important content on your website
In yesterday’s post, How technical content on the Web is turning traditional marketing strategy on its head, we discussed the importance of technical content to today’s marketing funnel. You might be thinking, show me more evidence.
How technical content on the Web is turning traditional marketing strategy on its head
Kathy Sierra famously summed up most marketing departments’ approach to content in this slide: To paraphrase her, the website and brochure are a thing of beauty, while the user manual is a thing of boredom. Today, the way people use the Internet means this approach to marketing needs to change
Why your Web content is like Doctor Who
Doctor Who is a popular British TV science fiction series that is celebrating its 50th anniversary later this year. So why is it like your Web content? Let us explain. Regeneration is a part of life One of the reasons why Doctor Who has managed to be popular for so long is due to the… Read more »
What’s the best way to deliver distance learning for technical communicators?
You’ll find our latest post for the Society for Technical Communication on its Notebook blog. It’s called What’s the Best Way to Deliver Distance Learning for Technical Communicators? One of the most frequent questions we’re asked at Cherryleaf is if we can deliver our advanced technical writing techniques course as a distance learning class. We only offer… Read more »