BBC Four is currently running a series on advertising called “Selling Power”, which is followed by the rather good “Mad Men” drama about advertising people in the 1960s. In “Selling Power”, someone (I can’t remember who) argued one of the benefits of modern day, Web-savvy, advertising is it enables companies get closer to their customers…. Read more »
Cherryleaf Blog
Better than Free: User Documentation?
Kevin Kelly has posted an interesting post called “Better Than Free.” It’s about what succeeds in a market where most assets are free. “The internet is a copy machine….When copies are super abundant, they become worthless. When copies are super abundant, stuff which can’t be copied becomes scarce and valuable.When copies are free, you need… Read more »
The ROI of documentation and support
In two conversations this week, the issue of “how do you measure the value of documentation?” has come up. The benefits of user documentation (reduced support calls, increase in the perceived value of the product, happier customers, better customer retention, increase product usage etc) can be identified, but it can be hard to measure them… Read more »
Special Report – So you want to become a technical author?
We’ve just added a special report to our Web site called “So you want to become a technical author?” We get quite a few calls from people who would like to become atechnical author, so we decided to compile a report that should give them the information they need.
“The smartest people work for someone else”
Here’s some extracts from an article by Forbes’ Rich Karlgaard: ” ‘No matter who you are, most of the smartest people work for someone else.’ Say again? What organizational leader will admit he can’t hire the smartest people in the world? This provocative statement was first made by Sun Microsystems’ Bill Joy in 1990… It’s… Read more »