“The smartest people work for someone else”

Here’s some extracts from an article by Forbes’ Rich Karlgaard: ” ‘No matter who you are, most of the smartest people work for someone else.’ Say again? What organizational leader will admit he can’t hire the smartest people in the world? This provocative statement was first made by Sun Microsystems’ Bill Joy in 1990… It’s… Read more »

The secrets of effective technical authors

In early 2007, Cherryleaf carried out a survey to find out the challenges technical authors face. We looked at satisfaction levels, the status of authors and what was holding them back, if anything. We also looked at other research on what makes a good writer. We received nearly 500 responses, and we presented our conclusions… Read more »

Now we are five

Cherryleaf was founded 5 years ago tomorrow. It seems like only yesterday that we were discussing potential company names, selecting an accountant and getting the legal documents drawn up. From the beginning, we were aware that we needed a business model that would work in a increasing global, internet connected, world. I’ve just started to… Read more »