Selected posts on technical communication from the Cherryleaf Blog
Critical risk factors in content strategy
Cutting and pasting content into Word documents – Is there a better way?
Slides: Applying Lean principles to content strategy
The importance of content in maximising the value of your business
How much content can you actually re-use when you move to single sourcing?
Is re-using content a good or a bad thing to do?
Do you need a Documentation Manager when Technical Authors are embedded into Agile project teams?
Building intelligence into business documents
The Economics of Content Strategy
Breaking down the marketing and techcomm content silos – not as simple as it seems
How IBM uses audience intent modelling
Technical writing builds trust in your organisation
The hidden cost of technical writing – localisation
How technical content on the Web is turning traditional marketing strategy on its head
Ted Nelson on the future of text
Write and own your content, or someone will write and own it for you
Assessing the potential savings from single sourcing
Better content through analytics
Featured consultancy episodes from the Cherryleaf podcast
Free guides - Technical writing
Why the marketing funnel and technical writing are changing
- There’s a new marketing funnel for software and other technology products. Today, many people tend to search for the solution to their problem on the Web and through Social Media before they buy a product or service, and a lot of them never even touch the product before buying it.
- This means all of the information you provide, both pre- and post- sales, needs to provide the same consistent, high quality, experience to the user. What’s more, the subscription, “try before you buy”, sales model means users can stop being one of your paying customers in just a few days.
A free illustrated guide to content strategy
- It’s free, 14 pages long, and it’s published under a creative commons licence.
Technical Communication can be hard. Cherryleaf can help.
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