Ellis Pratt is Sales and Marketing Director at Cherryleaf. You can follow Ellis on Twitter. Cherryleaf helps you provide technical and user documentation your customers will love - through our content development, recruitment, consultancy and training services. See the main Cherryleaf web site for more details.
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Last week, we completed the third phase of our IT systems migration. With each phase, we’re gaining insights into how information can be best managed inside a company selling and delivering project-based services.
There are a number of basic IT systems needed to run a project-based business, such as ourselves:
Prospect database. This is essentially for sending out mailshots and any freebies offered on a website.
Customer Relationship Management (CRM). This is for following up new enquiries, past customers and carrying out other sales-related activities. This involves keeping a record of past conversations and next steps.
Project management. This involves keeping a record of conversations, repositories for files and contracts, time spent on a project, and other project-related activities.
Accounting. This involves invoicing and payments.
In numerous companies where I’ve worked there’s been a problem in finding the ideal solution. A single system that does everything may force you to work in a particular way of working, and these systems can be expensive for smaller organisations. Having separate systems can lead to information not being shared across the systems. For example, many of the project teams I’ve worked with have found CRM systems, such as Salesforce.com, too complex. They simply don’t use them often enough.
We’ve noticed a few slidedecks and blogs recently that have been looking at the value of technical communication in marketing a product successfully. With the trend towards earning revenues over a lifetime (rather than in a single upfront payment), the marketing strategies employed by organisations is changing.
Scott Abel has posted a slidedeck called “The Future of Technical Communication is Marketing”, which you can see below:
Our migration to new computers and IT systems went pretty smoothly last week, and we now have a new webinar system. This platform supports up to 250 delegates, who can attend via a Web browser or a desktop application.
It’s been a while since we ran webinars (these would be free), so it would be a good time to find out which topics people would be interested in us discussing. If you have any suggestions, please use the comment box below, or send us an email.
We have been asked to forward this message regarding the launch of Adobe Tech Comm Survey 2014:
The purpose of the survey is to understand how you create, publish and distribute content; and how you measure the effectiveness of content. We want to understand which tools you use, how you use them and how they can be improved.
It does not matter if you use Adobe products or not. As long as you are a Tech Comm professional and want your voice to be heard, you can fill out the survey. Please spare 20 minutes of your precious time to fill out the survey and stand a chance to win one of the 20 exciting prizes!
We’re changing some of our IT systems this week, including our email system. This involves some changes to DNS and TXT records that may take a while to propagate around the Internet.
If you send us an email and it seems like we’re taking an unusually long time to reply, please feel free to call us on 0207 100 4513. If we detect any serious problems that might take days to fix, we have a backup alternative gmail account we can ask you to use temporarily instead.