It’s very hard to tell how much user documentation matters to people. One completely un-scientific way is by looking at the messages on Twitter, on any given day, that make mention of it. Below are some of the messages posted on Wednesday 4th March 2009 that mention documentation. We’ve omitted those messages that relate to… Read more »
Cherryleaf Blog
Why bother with user documentation in recessionary times?
Although many organisations see user assistance as a “good thing”, it’s not immune to the belt tightening that many organisations face in times of difficulty. Business expert Mike Southon recommends that in recessionary times, organisations should focus on getting sales from existing customers – so customer retention becomes ever more important. There’s a virtuous circle… Read more »
What can a Technical Author learn from a TV shopping channel?
TV shopping channels are immensely successful at selling technology to the general public. Most salesmen will tell you how good these channels are at using the power of persuasion to create and fulfill a need that might never had existed before you turned on the TV. Technical Authors could also pick up a few tips… Read more »
Should you appoint a Director of Content?
We ask the question, because a need for a “Director of Content Marketing” is being discussed by a number of Web 2.0 related blogs. According to Wikipedia, it is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In… Read more »
What I learnt from 21 hours of interviews with UK Documentation Managers
After conducting 21 hours of interviews with Documentation Managers and writing a 7,000 word report on the findings, two factors stand out: 1. The importance of usability testing documents.2. The importance of measurement. As the saying goes, you can’t manage what you can’t measure. UPDATE: The report is now available for purchase via the Cherryleaf… Read more »