“Bad information is Marketing’s fault problem. Good information is Tech Comms’ specialty. Let’s do the maths.”

The quotation in the title is from Roger Hart’s presentation at last week’s TCUK14 conference. Roger is a product marketing manager who spent a few years as a Technical Author. In his presentation, Collateral damage: do marketing and tech comms have to fight when users get informed?, he explained some of the most powerful marketing content today is… Read more »

How Microsoft and Oracle are using online Help to improve their SEO

The UAEurope 2011 conference last week comprised many great presentations and a lot of useful information. One interesting piece of news was that both Microsoft and Oracle have been including their online Help content (and other forms of User Assistance) as part of their SEO strategy. By publishing the Help on the Web and optimising… Read more »

Google +1 and what it means to your website

You may notice we’ve added a Google +1 button to our blog (It’s on the left above “Recent Posts”) According to Google’s Matt Cutts, Google’s +1 button is going to be a ranking signal. In other words, it will be used by Google as one way to assess which sites should appear at the top… Read more »

UK Technical Authors reveal 5 business benefits of Web-based Help

Having your online Help published on the Web could do wonders to your business. Here are five business benefits: 1. Marketing SEO benefits The search engines love the type of information-rich content that online Help contains (more information), because the content is valuable and other Web sites link to it. The result is these pages… Read more »