Our latest episode of the Cherryleaf Podcast looks at optimising technical documentation for Search Engines. Links: Podcast 62 Looking back on the presentations at The Evolution of TC 2019 conference 99 Percent Invisible: Search and ye might find Transcript This is the Cherryleaf Podcast. Hello and welcome. To the podcast. My name is Ellis Pratt…. Read more »
Category: SEO
“Bad information is Marketing’s fault problem. Good information is Tech Comms’ specialty. Let’s do the maths.”
The quotation in the title is from Roger Hart’s presentation at last week’s TCUK14 conference. Roger is a product marketing manager who spent a few years as a Technical Author. In his presentation, Collateral damage: do marketing and tech comms have to fight when users get informed?, he explained some of the most powerful marketing content today is… Read more »
Searching for key words and phrases in training videos – Adventures in media synchronization
One of the limitations of video-based information has been the difficulties for users in finding a particular piece of information in a video. Usually, they have to watch the whole video, or “peck and hunt” to get to the moment containing the information they were searching for. As we’ve mentioned in previous posts, HTML5, an… Read more »
How Microsoft and Oracle are using online Help to improve their SEO
The UAEurope 2011 conference last week comprised many great presentations and a lot of useful information. One interesting piece of news was that both Microsoft and Oracle have been including their online Help content (and other forms of User Assistance) as part of their SEO strategy. By publishing the Help on the Web and optimising… Read more »
Google +1 and what it means to your website
You may notice we’ve added a Google +1 button to our blog (It’s on the left above “Recent Posts”) According to Google’s Matt Cutts, Google’s +1 button is going to be a ranking signal. In other words, it will be used by Google as one way to assess which sites should appear at the top… Read more »