Podcast 147: The art of persuasion

This month’s podcast looks at the language of persuasion and how Technical Authors can use it. What do we mean by persuasive language? What is nudging and are we as technical authors able to use this type of language? As part of the research for this podcast I watched some public information films and read… Read more »

Podcast 146: What is the current demand for contract Technical Authors?

In this month’s podcast, we look at the current demand for contract Technical Authors in the UK, using statistics from ITJobsWatch.net. We look at the the number of vacancies and whether this has affected the rates offered. Transcript This is the Cherryleaf podcast. Hello and welcome to the Cherryleaf podcast. My name is Ellis Pratt…. Read more »

Podcast 144: Corporate rebranding – how it affects technical authors

This month’s podcast looks at what is involved in a corporate re-brand and what is involved for technical authors if their organisation decides to rebrand. What is a corporate brand? And what is involved when an organisation decides to rebrand? As part of the research for this podcast we looked at various websites which are… Read more »