On the Cherryleaf Podcast, we spoke to Deborah Reid, Lead Tester at Bloom & Wild, about usability testing. We discussed: What is testing? Is it only about accessibility? Where is it used? Why should organisations worry about testing/do testing? Does it need a specialist to do it?/ What skills are needed? How did you become… Read more »
The Government Digital Service has published an interesting guide on writing copy for User Interfaces and transactional interfaces: Writing for user interfaces It provides some good advice, and it’s consistent with the advice provided by other organisations, such as Apple, Google and Microsoft.
We spotted an interesting statement by the “Father of Behaviour Design”, BJ Fogg: “For somebody to do something – whether it’s buying a car, checking an email, or doing 20 press-ups – three things must happen at once. The person must want to do it, they must be able to, and they must be prompted to… Read more »
Last week, we used the Hemingway app to highlight any unclear pages on our main website. The app highlighted four pages where we’d used the passive voice or very long sentences. The first inclination was to think our readers are cleverer, our content is more technical, it’s not possible to rewrite those parts. We found, of course, we… Read more »
Following on from James Mathewson’s presentation at Content Strategy 17, we’ve been reflecting on Cherryleaf’s main website, and the improvements we could make to it. One thing we have started to do is reduce the reading age for the content. Reading age measures are also, in effect, readability measures. So any improvements also benefit people… Read more »