We talk to Karissa Van Baulen, Customer Education Lead and Knowledge Base Owner at Hotjar. We discuss how she has used heatmaps and playback recordings to improve Hotjar’s knowledge base. What does Hotjar do? Why are heatmaps important? How have you used heatmaps and recordings to improve Hotjar’s knowledge base? How easy is this to do?… Read more »
On the Cherryleaf Podcast, we spoke to Deborah Reid, Lead Tester at Bloom & Wild, about usability testing. We discussed: What is testing? Is it only about accessibility? Where is it used? Why should organisations worry about testing/do testing? Does it need a specialist to do it?/ What skills are needed? How did you become… Read more »
The Government Digital Service has published an interesting guide on writing copy for User Interfaces and transactional interfaces: Writing for user interfaces It provides some good advice, and it’s consistent with the advice provided by other organisations, such as Apple, Google and Microsoft.
We spotted an interesting statement by the “Father of Behaviour Design”, BJ Fogg: “For somebody to do something – whether it’s buying a car, checking an email, or doing 20 press-ups – three things must happen at once. The person must want to do it, they must be able to, and they must be prompted to… Read more »
Last week, we used the Hemingway app to highlight any unclear pages on our main website. The app highlighted four pages where we’d used the passive voice or very long sentences. The first inclination was to think our readers are cleverer, our content is more technical, it’s not possible to rewrite those parts. We found, of course, we… Read more »