Customers as Advocates Conference 2016

I thought I’d mention a conference I’ll be attending this month – The Customers as Advocates Conference.

“Customers as Advocates” focuses on the challenges of creating successful customer relationships that lead to reference and case study programmes.”

Although it is aimed at professionals that sell and market enterprise technology, I found it very informative, as a great deal of it relates to User Assistance and other forms of technical communication.

I attended this (free) conference last year, and I particularly enjoyed the presentations on developing and nurturing a thriving community of advocates.

“More than 70 percent of the buying journey is complete before a customer looks at your marketing or engages with sales. Who are your prospects and customers speaking to, and what are they sharing about the experience?” Ian Williams, Director, Jericho Consulting

The conference will be held on Thursday 26 May, in London.

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