We sent out our latest HTML newsletter this week, unfortunately with three typos. It’s another why I (Ellis) don’t do any chargeable client work and stick to sales and marketing.
Our newsletter
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Great to read your newsletter Ellis. Thought your opening lines were perfect for introducing something to people who hadn’t probably heard from you for a while… like me.
Speaking as a professional email marketer… it was brilliant… and i would aniticipate very few people will unsubscribe… lots will probably bounce!
Give me a bell and let’s set up a 121… I agree, it’s the best way to get business moving.
One observation… the email would benefit from a few pictures. The techy in you is resistant but people like pictures more than words… which I will prove to you when we meet.
Have a great weekend…
Jon Davey
The use of pictures is a good idea but it could trigger some people’s spam filters. It would obviously increase the size of the e-mail… unless you maybe put those pictures on a web site then referenced them (with HTML code).
On the subject of spelling… When I think of ‘sharing information’ and ‘information flow’, I figure that spelling is only a part of getting that message across. I suppose it’s a bit like mobile phone texting… it still gets the message across even though everything’s mangled. I guess we are, by profession, too close to the actual words. I think your message (and its value) outweighs the individual words (and their spelling). So I think that spelling IS important… but only within a certain context.
Or am I just talking rubbish?!
Feel free to argue. (smile)
James Lawrence.