Slightly off topic: 5 steps to seducing someone with chocolate

Fraser Hay is a business growth expert, with whom, from time to time, we have a chat. After each conversation, we come away with a better focus for Cherryleaf’s marketing efforts. During our most recent discussion, Fraser said we weren’t focusing enough on the pain our prospective clients may have. Sometimes, we forget to talk about that, and blather… Read more »

Please help us with the Cherryleaf survey

If you received an email to our two Cherryleaf surveys, please take the few minutes needed to complete it. Thanks. The surveys are to help us develop the right business strategy for Cherryleaf in the future, and they should take only a few minutes to complete. We value your opinion, so your response would be… Read more »

UK Technical Authors reveal 5 business benefits of Web-based Help

Having your online Help published on the Web could do wonders to your business. Here are five business benefits: 1. Marketing SEO benefits The search engines love the type of information-rich content that online Help contains (more information), because the content is valuable and other Web sites link to it. The result is these pages… Read more »

Does making user manuals freely available increase product sales?

The debate as to whether to make user manuals available to everyone (regardless of them being a customer or not) is one that continues in the software sector. Some companies advocate it as part of a “try before you buy” product marketing strategy; others have concerns as to whether it will adversely affect their sales or their competitive advantage…. Read more »