Attention Economics

The various discussions concerning the future of the Society of Technical Communication reminded me of the concept of Attention Economics and Attention as a product.

Herbert Simon wrote in the 1970s:

“In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients.

Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it”

Technical Communication – user manuals and online Help – fits well with this idea of Attention Economics. If you’d like to know more, then do read the Wikipedia entry on this topic: http://en.wikipedia.org/wiki/Attention_economy

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.