From the Cherryleaf Podcast: We look at getting users to answer their own Support questions – why would we want to do this, and how can we do this.
Category: ROI
Can a Technical Author be a master of more than one trade?
Technical Authors are normally seen as masters of writing user documentation, but their skills are not often applied to other areas of the business. For example, it’s usually the case our clients for software documentation are different from our procedures writing clients. However, we’re currently working for a client where we began by editing a… Read more »
Do you need DITA?
Judging by Social Media last week, there were many strong opinions at the tekom tcworld conference towards the DITA authoring standard and the associated tools. It seemed, as the philosopher Swift once said, “Haters gonna hate”, and, by inference, “Hypers gonna hype”. Eliot Kimber provided an interesting summary in a post to the DITA users group forum (Trip… Read more »
Reputation Management – Can user documentation help quash rumours?
In the ‘Whispers’ episode of BBC Radio Four’s Digital Human programme, Aleks Krotoski explores how rumours spread both online and in the physical world. As an example, she looked at how two people were able to spread a rumour that a tiger was running loose in London during the 2011 riots. Hope untrue!! RT @Twiggy_Garcia: #LondonRiots… Read more »
Proving your technical content is the most important content on your website
In yesterday’s post, How technical content on the Web is turning traditional marketing strategy on its head, we discussed the importance of technical content to today’s marketing funnel. You might be thinking, show me more evidence.