We’ve been experimenting with another spreadsheet for calculating the Return on Investment (ROI) on User Assistance. We wanted to look at: how many support calls an organisation needs to have resolved by users reading the Help content instead of calling Support, before it starts to see a return on the cost of creating the Help. Using… Read more »
Category: ROI
The new marketing funnel for software and other technology products
Prospective customers today know more about products than they have ever done. Many people tend to search for the solution to their problem on the Web and through Social Media before they buy a product or service, and many of them never even touch the product before buying it. This means the “marketing funnel” has changed into a loop…. Read more »
Getting users to answer their own Support questions
From the Cherryleaf Podcast: We look at getting users to answer their own Support questions – why would we want to do this, and how can we do this.
Can a Technical Author be a master of more than one trade?
Technical Authors are normally seen as masters of writing user documentation, but their skills are not often applied to other areas of the business. For example, it’s usually the case our clients for software documentation are different from our procedures writing clients. However, we’re currently working for a client where we began by editing a… Read more »
Do you need DITA?
Judging by Social Media last week, there were many strong opinions at the tekom tcworld conference towards the DITA authoring standard and the associated tools. It seemed, as the philosopher Swift once said, “Haters gonna hate”, and, by inference, “Hypers gonna hype”. Eliot Kimber provided an interesting summary in a post to the DITA users group forum (Trip… Read more »