13 is a lucky number for some technical authors

In research for my presentation today on the emotion factor in technical documentation, I came across a recent case study in the US where changing the writing style had resulted in a 13% increase in readership. It took me a few days to realise that a 13% increase must have quite an impact on the… Read more »

3 strategic ways to reduce the number of support calls

The cost of providing support to users can be huge, so what can be done to reduce the number and duration of support calls? Here are three strategies to consider. 1.Pre-empt the calls In same way that Japanese car companies improved the quality of their products to reduce the after-sales costs, you can take steps,… Read more »

“Delivering documentation in a downturn” webinar recording is now available

A re-recording of our webinar “Delivering documentation in a downturn” is now available to purchase for a nominal fee via our online shop. This 30 minute presentation is for people who must manage documentation projects with limitations on their budget and personnel. Among the things it covers are: How the recent economic downturn and signs of recovery… Read more »

If your business ever has to stand in front of a judge..

If your business ever has to stand in front of a judge, you may regret believing the documentating of procedures didn’t matter. When things go wrong, people ask “where’s it written down?” You’ll find them looking at what’s documented to see where the blame lies.  If it’s not written down, or if it’s unclear, then the… Read more »

Slightly off topic: 5 steps to seducing someone with chocolate

Fraser Hay is a business growth expert, with whom, from time to time, we have a chat. After each conversation, we come away with a better focus for Cherryleaf’s marketing efforts. During our most recent discussion, Fraser said we weren’t focusing enough on the pain our prospective clients may have. Sometimes, we forget to talk about that, and blather… Read more »