In July 2010, Mark Prisk, UK Minister of State for Business and Enterprise said: As the events of the past two years have made painfully clear, we must leave behind the over reliance on financial services and support a renewal in modern manufacturing, so we are able to grasp the huge opportunities of the low carbon age…. Read more »
Category: ROI
The Economics of Content Strategy
One of the recurring themes at recent conferences on technical communication has been content strategy. You see speakers commenting that writing skills are valued less, and so Technical Communicators should look to become more strategic and managerial. In this context, content strategy is a focus on improving efficiency and productivity of content creation, management and… Read more »
How user assistance can help you save money – video
We’ve created a second three minute video, this time on how User Assistance can help you save money. Simply complete the form below and we’ll email you a link to the video. UPDATE: You can view the video here
How user assistance can increase your sales – video
We’ve created a three minute video on how User Assistance can increase your sales. Simply complete the form below and we’ll email you a link to the video. UPDATE: You can view the video here
13 is a lucky number for some technical authors
In research for my presentation today on the emotion factor in technical documentation, I came across a recent case study in the US where changing the writing style had resulted in a 13% increase in readership. It took me a few days to realise that a 13% increase must have quite an impact on the… Read more »