In praise of dummies

We live in a world so diverse and so complex that everyone has to deal with situations where we’re really don’t know what’s going on. We have to ‘drive blindly’ – we’re all dummies at some time or another. The reality is, it’s rarely your fault. The last person said to know everything about the… Read more »

Turning employees’ knowledge into an asset for the organisation

In July 2010, Mark Prisk, UK Minister of State for Business and Enterprise said: As the events of the past two years have made painfully clear, we must leave behind the over reliance on financial services and support a renewal in modern manufacturing, so we are able to grasp the huge opportunities of the low carbon age…. Read more »

The Economics of Content Strategy

One of the recurring themes at recent conferences on technical communication has been content strategy. You see speakers commenting that writing skills are valued less, and so Technical Communicators should look to become more strategic and managerial. In this context, content strategy is a focus on improving efficiency and productivity of content creation, management and… Read more »

How user assistance can help you save money – video

We’ve created a second three minute video, this time on how User Assistance can help you save money. Simply complete the form below and we’ll email you a link to the video. UPDATE: You can view the video here

How user assistance can increase your sales – video

We’ve created a three minute video on how User Assistance can increase your sales. Simply complete the form below and we’ll email you a link to the video. UPDATE: You can view the video here