Reputation Management – Can user documentation help quash rumours?

In the ‘Whispers’ episode of BBC Radio Four’s Digital Human programme, Aleks Krotoski explores how rumours spread both online and in the physical world. As an example, she looked at how two people were able to spread a rumour that a tiger was running loose in London during the 2011 riots. Hope untrue!! RT @Twiggy_Garcia: #LondonRiots… Read more »

Write and own your content, or someone will write and own it for you

Adrian Baniak has written an article (3 Ways to Engage with Today’s Empowered Consumer) about how brands can “cut through the clutter” and communicate with their customers and prospect. He states one of the key ways to do this is “Write Your Own Tale, Or Someone Else Will Do It First”. This mantra was originally made… Read more »