One of the tea break discussions at the Congility conference I spoke at last month was over the need to improve the awareness of technical communicators and technical communication as a profession. I suggested the profession would benefit from having (and promoting) a simple positioning statement that explains the profession as if it were a brand. This… Read more »
Category: ROI
Reputation Management – Can user documentation help quash rumours?
In the ‘Whispers’ episode of BBC Radio Four’s Digital Human programme, Aleks Krotoski explores how rumours spread both online and in the physical world. As an example, she looked at how two people were able to spread a rumour that a tiger was running loose in London during the 2011 riots. Hope untrue!! RT @Twiggy_Garcia: #LondonRiots… Read more »
Slides from the Adobe Day Europe discussion on “Assisting the millennial user – challenges and opportunities in the decade ahead”
Here are the slides the panel put together for the Adobe Day Europe discussion on “Assisting the millennial user – challenges and opportunities in the decade ahead”. We didn’t get time to cover all of the topics in the time we had available (unfortunately some of the previous speakers overran their time slots).
Proving your technical content is the most important content on your website
In yesterday’s post, How technical content on the Web is turning traditional marketing strategy on its head, we discussed the importance of technical content to today’s marketing funnel. You might be thinking, show me more evidence.
How technical content on the Web is turning traditional marketing strategy on its head
Kathy Sierra famously summed up most marketing departments’ approach to content in this slide: To paraphrase her, the website and brochure are a thing of beauty, while the user manual is a thing of boredom. Today, the way people use the Internet means this approach to marketing needs to change