Write and own your content, or someone will write and own it for you

Adrian Baniak has written an article (3 Ways to Engage with Today’s Empowered Consumer) about how brands can “cut through the clutter” and communicate with their customers and prospect. He states one of the key ways to do this is “Write Your Own Tale, Or Someone Else Will Do It First”. This mantra was originally made… Read more »

New University of Oxford research shows surprisingly high numbers of out-of-control technology projects

Research conducted by two Oxford academics (Why Your IT Project May Be RiskierThan You Think) has suggested that the private sector has almost as much difficulty managing big software projects as the public sector. It also indicated that some types of projects have put companies’ survival at risk. Whereas government departments can experience almost permanent… Read more »