If Web-based user documentation can improve a company’s Web site ranking, then it makes sense for technical writers to take advantage of this fact.
So if you’re writing Web-based user documentation, how willing are you to change your writing style for Search Engine Optimisation (SEO) considerations?
- Would you decline – arguing for the purity of your words and the SEO value of text that has a natural flow?
- Would you agree to include certain key words in your headings and body text to improve keyword density?
- Would you agree to use black hat techniques, such as using hidden text? After all it’s not illegal.
Indeed, do SEO experts and copywriters know how to write Web based content better than a technical author?
We would suggest you agree with your sponsor for whom you’re writing. Is it for Google (and your search engine ranking)? Is it for your end users (and support call reduction) ? If you know the audience and the purpose of the documentation then you’ll be able to verify if the writing approach you adopt will meet their requirements or not.