TED’s Chris Anderson says the rise of Web video is driving a worldwide phenomenon he calls “Crowd Accelerated Innovation” – a self-fueling cycle of learning that could be as significant as the invention of print.
What Gutenberg did for writing, online video can now do for face-to-face communication…Information often can be taken in faster by reading it, but there is a necessary depth and richness that is often missing…In fact our brains are exquisitely wired for the medium of video.
But to tap into its power, he claims organisations will need to embrace radical openness.
Here is his 18 minute presentation:
If he is correct, what does that mean for technical authors and others who are writing instructional manuals?
His presentation is based on the assumption that video is available on demand, that we live in an ‘always on’ connected world. It also doesn’t take into account the fact that in Europe video chat on mobile phones never took off, yet text messaging has exploded.
Clearly video will play a role in technical communication, and this is something I’ll be covering in my TCUK conference presentation next week (on creating an emotional connection with users). It will also be the theme of my article on “The emotion factor” that’s due to be published in the November 2010 edition of the STC’s Intercom magazine.
What’s more likely is we’ll see a blend of both video and the written word – two mediums that require different skills to deliver effectively.
What do you think?
(via Presentation Zen)