13 is a lucky number for some technical authors

In research for my presentation today on the emotion factor in technical documentation, I came across a recent case study in the US where changing the writing style had resulted in a 13% increase in readership. It took me a few days to realise that a 13% increase must have quite an impact on the business.

Let’s assume that results in an extra 10% reduction in support calls. That means you could demonstrate your work as a technical author will result in a 10% saving in support calls. That’s quite an improvement to be able to offer, particularly in the current economic climate.

2 Comments

Robert Levy

Wow, that’s a good number to have in your pocket when fighting for resources.

Could you please give the details of the study, or a link?

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