In research for my presentation today on the emotion factor in technical documentation, I came across a recent case study in the US where changing the writing style had resulted in a 13% increase in readership. It took me a few days to realise that a 13% increase must have quite an impact on the business.
Let’s assume that results in an extra 10% reduction in support calls. That means you could demonstrate your work as a technical author will result in a 10% saving in support calls. That’s quite an improvement to be able to offer, particularly in the current economic climate.