Podcast 65: Making ReadMe files more engaging, with Shwetha Madhan of VMWare

Shwetha Madhan works as an Information Developer for VMware, in Atlanta Georgia. She recently worked on a new approach to the release notes for the Workspace ONE product, where VMWare effectively turned them into a powerful marketing tool.

They achieved a 7-fold increase in their click through rates (CTRs) by implementing a new tone of voice and engagement strategy.

In this episode of the Cherryleaf Podcast, we discuss this change, and how it has resulted in more searches with higher CTRs.

2 Comments

Deirdre Clancy

Thanks for this podcast. I have been arguing that release notes need to receive more attention to voice and style for a long time, and I found this podcast really helpful.

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