Podcast 65: Making ReadMe files more engaging, with Shwetha Madhan of VMWare

Shwetha Madhan works as an Information Developer for VMware, in Atlanta Georgia. She recently worked on a new approach to the release notes for the Workspace ONE product, where VMWare effectively turned them into a powerful marketing tool.

They achieved a 7-fold increase in their click through rates (CTRs) by implementing a new tone of voice and engagement strategy.

In this episode of the Cherryleaf Podcast, we discuss this change, and how it has resulted in more searches with higher CTRs.


Deirdre Clancy

Thanks for this podcast. I have been arguing that release notes need to receive more attention to voice and style for a long time, and I found this podcast really helpful.

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