According to business strategist Dr Alan Rae, it has been calculated that only 15% of the value of a company appears in the balance sheet. The rest is intangible value, which lies in four main areas: Knowledge in people’s heads – skills and tacit knowledge. Formal intellectual property rights – copyrights, patents, trademarks, brand equity etc…. Read more »
Category: content management
How can growing businesses get past the 5 and 10 employee barriers?
According to Dr Alan Rae, the number of companies in the UK that go from employing fewer than 10 to more than 10 in a year is only about 1600. The reason, he explains, is that each new person hired adds another layer of relationships. By the time you’re up to about 12 or 13… Read more »
If you need a Technical Author who has experience in using Confluence
If you need a Technical Author who has experience in using Confluence, then Cherryleaf can help. Our Projects team has skills and experience in using Confluence to create great content. Contact us if you’d like to know more.
How much content can you actually re-use when you move to single sourcing?
One of the challenges when considering moving to a single sourcing authoring environment, such as DITA, is determining the Return on Investment. This often boils down to a key question: how much content can you actually re-use? Organisations typically attempt to answer this question in a number of ways: Conducting a semi-manual information audit of the… Read more »
Is there a difference between a Content Strategist and a Technical Author?
What’s in a name – at this week’s Content Strategy Meetup, which unfortunately I missed due to illness, a number of the attendees and speakers came from the technical communications community. They were Technical Authors/Documentation Managers or had a background as a Technical Author. So are Technical Authors and Content Strategists one and the same… Read more »