Why business writing is so difficult

“Everyone is taught to write at school, so surely everyone can write in business?” Although the quotation above would seem to make sense, the reality is that many people find it hard to write in a business context. They struggle to write clearly, and it can take them ages to produce a piece of content. It’s not… Read more »

Is it possible for Technical Authors to write content more quickly?

Approximately 50% of a Technical Author’s day is spent writing. However, when Technical Publications teams look for efficiencies, they tend to focus on the 50% of time spent on non-writing activities, such as researching, reviewing and planning. They assume the content itself cannot be written more quickly. To an extent, they are right, as the querty qwerty keyboard… Read more »

New case study – Creating an operations manual for a medical service provider

You’ll find a new case study on the Cherryleaf website, regarding a project we carried out for Affidea. Affidea Group BV is a company that offers premium diagnostic imaging, cancer detection and cancer treatment services. It focuses on delivering prompt, thorough diagnoses and high quality treatments by working only with state-of-the-art technology and experienced medical professionals. Affidea… Read more »

Draftback – could it reveal how Technical Authors actually write?

James Somers is releasing an add-on for Google Docs, Draftback, that enables you to play back and analyse the creation of any Google Doc you have permission to edit. It means you can see how a writer created the document, the sections they spent time rewriting and rearranging, the elements that were pasted into the document from… Read more »