Cherryleaf was founded 5 years ago tomorrow. It seems like only yesterday that we were discussing potential company names, selecting an accountant and getting the legal documents drawn up.

From the beginning, we were aware that we needed a business model that would work in a increasing global, internet connected, world. I’ve just started to read Grant Leboff’s book “Sales Therapy”, where he provides a model that is pretty close to ours:

Focus on the customer.
The relationship comes first (not the transaction).
Focus on the sales/buying process, not the outcome.
Fulfill customers’ goals, i.e. solve problems.

Our approach is to build relationships – to be known, useful, liked and trusted – and, of course, to solve problems.