We’ve been invited to speak at UA Europe 2011, which is being held in Brighton on 16th-17th June. Ellis Pratt will be speaking on: You win! Getting users to RTFM using techniques from games.
It’s claimed that games are a powerful way of affecting user behaviour, so can we apply game theory to the provision of User Assistance and increase its uptake?
In this presentation, we’ll look at games such as Frequent Flyer Programmes, Google AdWords, as well as more recognisable games software. We’ll look at what makes makes some successful and others failures.
We’ll also look at how organisations are today applying game techniques to Web sites, Help files and support communities, in order to drive a positive response, participation and engagement from their users.
The main Cherryleaf website has had a makeover. The main changes you’ll notice, at the moment, are to the “look and feel” of the site. Changes to the content will come next. Behind the scenes, we’ve added new functionality for adding job vacancies to the site, which means it will take less time to post new vacancies. It also gives us the capability to add Web 2.0 features in the future. The site was developed in-house.
Here’s a playlist of recent videos we’ve put together. To play a video, click on the title of the video.
UPDATE: For some reason, the playlist does not appear when you view this post on our blog’s Home page. If you click on the title of this blog post, and view the post itself, you’ll see the list. If you can see the playlist above the video box, then ignore this update.
Videos – you can use the black scroll bar on the right to move up and down the list
The purpose of this blog is to explore the value of technical documentation in all its forms. We’re asking “how we can be more effective and more efficient in what we deliver for our customers and their users?”, and “how can we best demonstrate and measure the value of what we do?”. Judging by this report, these issues are of interest to others as well.
Fraser Hay is a business growth expert, with whom, from time to time, we have a chat. After each conversation, we come away with a better focus for Cherryleaf’s marketing efforts.
During our most recent discussion, Fraser said we weren’t focusing enough on the pain our prospective clients may have. Sometimes, we forget to talk about that, and blather on about the shiny, techie side of what we do.
This lead us to the idea of “5 steps to seducing someone with chocolate”. It represents the frustration people can have when they want to know the answer, but it’s just not there.
This is a rough and ready advert to illustrate the point: