CEO: How do your team perform this quarter? Content Strategist: We increased web site visits by 10% CEO: How can we improve this? More budget? ——- CEO: How do your team perform this quarter? Technical Author: Our page productivity increased by 10% CEO: How can we improve this? By working harder?
Category: ROI
Setting a marketing strategy for a Technical Publications Dept
A good Technical Publications manager will, naturally, set a strategy for their department. In addition to the HR, technical and project management aspects, there’s another factor to consider – the marketing strategy for the department. Sales consultant Richard White advises businesses define and describe the archetypes for their particular product or service. He means the… Read more »
In praise of dummies
We live in a world so diverse and so complex that everyone has to deal with situations where we’re really don’t know what’s going on. We have to ‘drive blindly’ – we’re all dummies at some time or another. The reality is, it’s rarely your fault. The last person said to know everything about the… Read more »
Turning employees’ knowledge into an asset for the organisation
In July 2010, Mark Prisk, UK Minister of State for Business and Enterprise said: As the events of the past two years have made painfully clear, we must leave behind the over reliance on financial services and support a renewal in modern manufacturing, so we are able to grasp the huge opportunities of the low carbon age…. Read more »
The Economics of Content Strategy
One of the recurring themes at recent conferences on technical communication has been content strategy. You see speakers commenting that writing skills are valued less, and so Technical Communicators should look to become more strategic and managerial. In this context, content strategy is a focus on improving efficiency and productivity of content creation, management and… Read more »