Podcast 114: Nine common onboarding mistakes that software companies make

Ellis looks at nine common onboarding mistakes that software companies make: Not thinking about jobs to be done, but features Overloading users with information Writing for a single audience Not providing or not co-ordinating the five pillars of onboarding content Getting the timing wrong Unclear goals Leaving “seams” in the onboarding experience Poor quality content… Read more »

Podcast 112: Nobody ever wants to buy software, with Toby Chapman-Dawe

Ellis talked to Toby Chapman Dawe of Strand UK about why he claims nobody ever wants to buy software. Toby is Managing Director of Strand. Toby specialises in communicating the business benefits of enterprise technology. Formerly a journalist in the UK writing for trade and national press, Toby transferred to the world of advertising in… Read more »

Podcast 110: After basic techcomm training, what next?

In addition to the basic skills in technical communication, what other skills does a technical communicator need? In this episode of the Cherryleaf Podcast, we look at the areas where technical communicators deepen and widen their skill set. We consider what should be the topic for our (Cherryleaf’s) next elearning course. Twitter thread: Does anyone have… Read more »

Podcast 109: Review of Google’s UX design course

In March 2021, Google published the “Google UX Design Certificate Program”, as part of its Grow with Google scheme. In this episode, we look at: What is promised How it’s delivered What’s in the course Career prospects